This deck provides a concise snapshot of Bobby Davidson’s commercial income spanning from 2018 through to 2024 year-to-date. It highlights key trends including steady overall growth, remarkable resilience during the challenges posed by the COVID-19 pandemic, and outlines clear goals for ongoing creative and professional development moving forward.
Director/DP for national TV campaign – Moderna Spikevax COVID-19
Director/DP for branded CCTV campaign – Walmart
Director of Photography – “I Needed Color,” Documentary featuring Jim Carrey
Director of Photography – “Permanent Scar,” award-winning short film
Sustained Growth and Diversification: Aim to increase commercial income by 10 to 15 percent year over year through deeper agency partnerships, proactive outreach to new clients, entry into emerging verticals (such as automotive, luxury fashion, and wellness), and a more intentional balance between brand-direct work and high-concept campaign storytelling.
Creative and Professional Development Focus: I plan to leverage recent national campaigns and film work to position myself as a go-to DP and Director hybrid for projects that demand both visual sophistication and emotional impact. I'm actively seeking assignments that highlight my adaptability, narrative sensibility, and ability to lead visually ambitious productions.
Strategic Market Positioning: I’m pursuing high-impact opportunities that push my creative boundaries within the commercial space, whether that’s directing visually driven brand campaigns, collaborating with top-tier creative directors, or working with production companies known for bold, cinematic storytelling. I want to prioritize projects that challenge aesthetic norms and elevate my work as both a DP and visual storyteller.
Shishito
Armani
Moderna
Walmart
Calvin Klein
Adidas
Jean Paul Gaultier
Away
Ralph Lauren
Square Space
Peloton
OPI
Uber
L'oreal
Tom Ford
Estée Lauder
Tata Harper
Nordstrom
